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7 Deadly Mistakes That Cost You Money and
Assignments
By Mridu Khullar
Sometimes, you just don’t get second chances.
Freelance writing works a little that way. If you’ve offended an editor, it’s
quite unlikely that she’s going to work with you again. If you don’t muster up
the courage and ask for a higher payment rate, you won’t get that chance till
the next acceptance. And if you sell all rights for less, you write away all
future income from the sale of that piece.
These seemingly small mistakes can cost you big money when done repeatedly.
Avoid these common pitfalls and you’ll not only earn more from each sale, but
ensure that you’re developing working relationships with editors who’ll look to
you for regular work.
Mistake No. 1: Missing Deadlines
I’ve often wondered why writers constantly miss deadlines. After all, if
you’ve landed an assignment—big or small—wouldn’t you want to get it in
before time instead of after, so that you could impress the editor and
secure more work? But many writers often fall short, and editors almost never
work with these writers again. So drop those waiting-till-the-last-minute habits
and get into researching mode as soon as you get the assignment.
Mistake No. 2: Lack of Preliminary Research
When the editor of a technology magazine wrote in to ask exactly which Internet
scams I’d be covering in my “Top Scams on the Internet” article, I wrote back to
her within minutes. That’s because I’d done my initial research even before I’d
sent the query. You don’t want to be on the phone with an editor with no clue
about the details of your piece. Be the writer who responds quickly and
intelligently with the latest research, having the facts ready, exactly when
they’re needed.
Mistake No. 3: Not Negotiating
Many freelance writers become so excited on receiving their first national
or high-paying assignment that the thought of asking for a little more doesn’t
even strike them. Many of them move on to find out that other writers were paid
better for less work by the same publication. Always try to negotiate for a
better contract—less rights, more pay, payment on acceptance, kill fees and even
a short bio if you can get one. Most editors expect writers to ask for more, so
don’t worry about seeming greedy or money-minded.
Mistake No. 4: Not Moving On
Initially, you’ll need those low-paying, short deadline, payment on
publication assignments. But take on too many of them and you’ll soon be working
90-hour weeks and still have no food on the table. Once you’ve gathered a couple
of clips and some regular high-paying assignments, thank the editors at the
small publications and move on. Go beyond your comfort zone and start targeting
higher paying markets. You can’t live on 20-cents-a-word publications forever.
Mistake No. 5: Getting Too Personal
It’s great to get personal with an editor. In fact, I highly recommend it.
But don’t take it too far. Your editor is not going to appreciate forwarded
jokes, tales of your latest adventures in the Himalayas or the sob story of your
dog’s death. However friendly your editor might be getting, do remember that it
is after all, a professional relationship. If you wouldn’t say it to your boss,
don’t say it to your editor.
Mistake No. 6: Letting off the Steam
Your editor’s changed the meaning of your review so that it now sounds
positive when you clearly intended it to be negative, modified your quotes or
hasn’t sent payment even after months of bugging her. You’d want to tell her
exactly what you think of her, right? Bad idea. While I wouldn’t suggest being a
doormat and accepting what happened, I wouldn’t recommend a fist-session with
her either. Go tell her you didn’t like what she did, but say so politely. If
you’re still upset, you can always stop writing for the magazine, or let her
know that your viewpoints don’t match.
Mistake No. 7: Not Proposing Another Idea
Once you’ve written for an editor, your chances of writing for his
publication again increase by a huge factor. He’s more likely to trust you with
more assignments if you come through on the first one. That’s why, after the
final acceptance, send off a thank you note and another query. Don’t give
the editor time to cool off and forget you. Strike when he knows exactly who you
are, how brilliantly you’ve done your job and how you’ll definitely make his
life easier.
So next time you’re tempted to accept an editor’s initial offer or scream at him
for not sending full payment, remember that you only have that one chance. To
keep your clients happy and earn a living in the process, avoid making
these errors of judgment. You’ll soon be on your way to a very lucrative career.
Mridu Khullar is a full-time freelance writer from New Delhi, India and has written for almost 70 publications, recently including Chicken Soup for the Soul, Writer's Digest, Women's Health & Fitness, Girls' Life, Wedding Dresses and ePregnancy. Visit her at http://www.MriduKhullar.com