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Great StoryTelling Network! ... Connecting StoryTellers Worldwide Volume 2, Issue 1 21 September 2005 Brought to you by Aneeta Sundararaj and Eric Okeke To subscribe, please go to: http://www.howtotellagreatstory.com/gsn/indextogsn.html
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Great StoryTelling Network! aims to give a voice to storytellers. Our storytellers are not restricted to authors but includes motivational speakers, business writers, copywriters, corporate storytellers and many others. Our aim is to provide a free platform for everyone to participate and create a melting pot of people who then share their ideas, resources and thoughts. Feel free to forward this newsletter in its entirety to your friends and colleagues. Please do not copy and paste parts of the contents of this newsletter - send the whole thing.
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Sayings and Themes For This Issue HELP SUPPORT Great StoryTelling Network! You can contribute just US$2.50 to help us keep this newsletter going! http://www.howtotellagreatstory.com/support.html OR You can click on the advertisement from Google below. Yes, just click on it!
Thanks SO much to all of you for your support!! Table of Contents:
I. Introduction
Hello!
I apologise for the delay in sending out this edition of the newsletter. I was unable to complete the project I mentioned before on time and only managed to do so yesterday. So, this week's edition is really a collection of stories and not much input from me personally. Also, Eric has been out of GSN for some time now. He's got some personal issues which he needs to work out and hopefully, he'll be able to contribute a story in the next edition. So as not to leave the StoryAsia blank, I decided I would include a Pulitzer Prize-winning photo that was sent to me. It was taken by Kevin Carter and really touched my heart.
Also, I have added a new way in which you can support this site. All you need to do is click on the ad above (Under HELP SUPPORT Great StoryTelling Network!) a that will be all that is required.
Now that the project is over, I will have more time and so, I will begin to work on the site again.
I hope you enjoy reading this edition of the newsletter.
All the best, Aneeta Sundararaj Your-Partner-In-Success editor@howtotellagreatstory.com http://www.howtotellagreatstory.com
II. Tell Everyone About ...
III. StoryAfrica
This photo was taken during the Sudan famine in 1994. It depicts a famished child crawling towards the United Nations food camp a kilometre away. The vulture is waiting for the child to die so that it can eat it. The picture shocked the whole world. No one knows what happened to the child. Not even the photographer, Kevin Carter. He took the photo and left immediately after that. Three months later, he committed suicide. He was said to be suffering from depression.
Eric Okeke Your-Partner-In-Success http://www.howtotellagreatstory.com
IV. StoryAsia 1. 4 Ps add 2
Dear Aneeta,
I read, with interest, your comment on Air Asia and thought that I would send you some feedback. It is the story of a similar thing that happened in India. I must state that this is merely my own observations.
From what I have observed the success of Pepsi in India is based on a marketing strategy that is much like what Air Asia seems to have done. They utilised the ‘4 Ps add 2’ principle.
In business, the 4 Ps stand for Products, Price, Place and Promotions. Pepsi had all of these elements in place. They needed to succeed and to do this, they added 2 more Ps – Politics and Public Opinion. Their task was to gain government approval for its entry into India and overcome objections from domestic soft drinks companies and multi-national legislators. Pepsi offered to help India export some of its agricultural products in volume that would more than cover the cost of importing soft drink concentrate. Pepsi also promised to help rural areas in their economic development. It went futher and offered to transfer food processing, packaging and water treatment technology to India. Pepsi's bundle of benefits won the support of various Indian Intrest groups. With all of these in place, Pepsi succeeded much like Air Asia has done in Malaysia.
Bensi Singh Srinagar India
2. Poem by Marianne Williamson Our deepest fear is not that we are inadequate,
Our
deepest fear is that we are powerful beyond measure.
It's
our light, not our darkness, that most frightens us.
We
ask ourselves: who am I to be brilliant, gorgeous, talented and
fabulous?
Actually, who are you not to be?
You
are a child of the universe.
Your
playing small doesn't serve the world.
There
is nothing enlightening about shrinking,
so
that other people won't feel insecure around you.
We
are born to make manifest the glory of the universe that is within
us.
It's
not just in some of us: it is in everyone.
And
as we let our own light shine,
we
unconsciously give other people permission to do the same.
And
as we are liberated from our own fear,
our
presence automatically liberates others.'
All the best, Aneeta Sundararaj Your-Partner-In-Success editor@howtotellagreatstory.com http://www.howtotellagreatstory.com
V. Tips for Storytellers How and where to find stories in the business world and how to use them. Many times, I find people saying to me, “But I work in a corporate company. There are no stories there,” and you know what, they could not be more wrong. These places of business are fantastic places to find stories to tell. You just need to hone in on your powers of observation and here are a few things to help you. 1. When you next congregate with your office mates around the coffee machine, take a minute and just observe what it is everyone’s talking about. I guarantee there’s a story in that conversation. 2. Start writing down all the casual stories you hear – on the way to an appointment, at lunchtime and in the lift. Find the oldest member of staff in your company and ask him/her what stories this person can tell you. Why have they stayed so long? What differences have they seen? Have they been privy to any scandals in the office? What would they like to change in the office. Was it better with the previous boss? 3. Collate all the stories you’ve collected and you never know, you might have a novel in there somewhere. If not, at the very least, you will have some in depth information about the company you work for. Imagine when it come to making a presentation, you never know, these little bits of information might help in making your presentation just that little bit better. I hope you found those useful.
All the best, Aneeta Sundararaj Your-Partner-In-Success editor@howtotellagreatstory.com http://www.howtotellagreatstory.com
VI. What's Your Fascinating Story
* Keep tuning in.
Success without a story is incomplete. Do you have a testimony of success? Should you keep it to yourself? Tell it! Inspire others, and build a Great StoryTelling Network! . To view all the fascinating stories and also submit your own, please click on this link:http://www.howtotellagreatstory.com/whatsyourfascinatingstory/indexfascinatingstory.html
By the way, it's through this column that Eric and I first 'met'. He sent his fascinating story and the rest, as they say, is history!
VII. Articles and Book Club
I have posted only the ones that relate to our theme this week. There are many, many more listed on the index page:
To view all the articles and also submit your own, please click on this link: http://www.howtotellagreatstory.com/articles/indexofarticles.html
As for our Book Club: * Keep tuning in.
To view all the reviews, please click on this link: http://www.howtotellagreatstory.com/bookclub/indexofreviews.html
VIII. Blow Your Own Trumpet! * Keep tuning in.
To read all of the interviews posted or even make a request that we interview you, please click on this link: http://www.howtotellagreatstory.com/byot/indexbyot.html
IX. Beyond 'How To ...' ! * Keep tuning in.
To find a solution, one must find the cause. Situations, stories and paragraphs like the one above usually show an underlying 'problem'. Simply figuring out how it happened and how to solve it is not good enough. Go beyond the ‘how to…’ and you will come to why it happened in the first place. Send your thoughts on the above topic or even on the views projected to editor@howtotellagreatstory.com or eric@howtotellagreatstory.com and please put ‘beyond how to’ in the subject line. Please do not send any profanity.
XX. Come-on Storytellers, Get Networking !
Much like physical networking, where you give people your business cards, send them to us and we will post your e-business cards here for free. Click here if you would like to begin building your network.
XI. What our readers are saying!
Hello editor thank u for the great story on Air Asia and
it was brilliant. Bensi Singh Dear Aneeta, Hi, thank you so much for ur fabulous newsletter. I admire your guts to quit your 'steady' job and do what you really wanna do. Your stories amuse, enlighten and inspire me. Especially the recent one about exercise and storytelling. i've been very lazy with both! i'm gonna start working on one at least, tmrw... thanks again and keep up the great work! Amelia
Kota Kinabalu Hi Aneeta,
I ... read your interview with Philip Tatham. It’s a good piece, informative and encouraging for aspiring writers like me. Jamilah Samian
******************* ‘The Banana Leaf Men’ helps fight poverty through education. - UPDATE
Here are the links to the online versions of the story: Charity begins at school http://thestar.com.my/education/story.asp?file=/2005/7/24/education/11523394
Reading for a Cause http://thestar.com.my/education/story.asp?file=/2005/7/24/education/11519088
XI. Who and Where Are We?
Who are we?
Great StoryTelling Network! is a partnership between two individuals who live, literally, a world apart - Aneeta Sundararaj and Eric Okeke. To find out more about us, please click on the link below: http://www.howtotellagreatstory.com/about_us.html
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