STEP 1 - Vital Preparation To Help You Tell Your Great Story

 

Excerpts:

Imagine this: you are standing in an empty room. You are an artist and would like to paint a picture. But, there are no canvas, no paints, no brushes and not even an easel. How are you possibly going to get that masterpiece of yours on canvas without even these basic items in hand?

 

Likewise, in storytelling, if you do not have some of the most basic equipment in hand, then how are you possibly going to tell that great story of yours?

Once you master this step, you will be prepared to tell a story at any time, INSTANTLY.

 

STEP 2 - Themes Of Your Great Story

 

Excerpts:

The following is a conversation between an Advertising Executive and his Boss. The Boss has just completed going over the Executive's  masterpiece – a presentation for a client - from cover to cover.

Executive :  So, what did you think of the story I told?

Boss: Well, it’s quite long. I can see you’ve got an exotic setting and the adventures and so on. It’s even an interesting time period. But … what is it about?

Executive: What do you mean, ‘What is it about?’

Boss: What is it about?

Executive :  Is it not clear from reading my work?

Boss: Errr … no.

[There’s absolute silence for the next two minutes as the Executive thinks of what to say. Then, … ]

Executive: I’ll think about it and let you know.

One of the tips revealed in this section are the set of over 45 different topics for your stories. When you complete this section, you will also know how to generate your own stories.

 

STEP 3 - The Reasons For Telling Your Great Story

 

Excerpts:

Have you ever been in the following situation?

 

You are present when the person conducting the meeting is trying to relay a message by telling a story. Not only is the story deadly dull, you cannot but help ask the question, “Why is he telling me this?” Just as you complete this thought, you look down to stifle a yawn. When you look up, you know that this person has noted your boredom by the manner in which he avoids making eye-contact with you for the rest of the time. At the end of this session, you come to hear from the rest of your colleagues that they too were bored silly by this person’s presentation.

When you master this step, you will never waver from the focus of your story ... And no one will ever be bored when you tell a story.

 

STEP 4 - It's All About The People

 

Excerpts:

Let’s take this example: you’re an executive in a corporation and need to make a presentation about the company’s newest product to potential investors. The product is a new line of perfumes which cater for women. You go out of your way to explain all of this and think that you can do convince your boss by telling a story.

 

You realise that you've failed in this when, at the end of your presentation, your boss says,

“I’m sorry, but I think you don't understand that the product applies to a woman, not a man,” [emphasis added].

 

With this step, from now on, you will ALWAYS describe your characters to perfection. The people you speak about will just come alive with the words you use to describe them ... EVERY SINGLE TIME.

 

STEP 5 - Paint Your Setting

 

Excerpts:

Have you ever just wanted to converse with someone and find that you have nothing to say? Are your answers just monosyllabic ones? Would you like to be a more engaging conversationalist?

 

Here’s a very simple way in which you can do this. Read this paragraph and you’ll see just what I mean:

I am in the Kuala Lumpur International Airport waiting for someone to arrive. I begin to observe things around me. What I notice is this: The colours featured most in here are silver and blue because of the steel frames and the marble flooring. I know that one of the trees outside produces the jasmine flowers but I cannot smell them. All I hear are people speaking English but with a huge American accent. The taste of the coffee is strong as it is from one of the many ‘imported’ outlets like San Francisco Coffee or Coffee Bean. The air-conditioning must be set on "High" because I’m freezing!

From now on, you'll ALWAYS describe a place so well that your audience will feel like they've been there!

 

STEP 6 - Join The Dots

 

Excerpts:

People often do not believe that the 'three act drama' in storytelling is used in business. Let me surprise you. Read the following passage.

 

[What is in black is usually the terms that marketing gurus use. What is in red is how the three act drama applies to the sales letter]

Part 1 - Act 1

 

Headline and Sub-headline –

these are intended to immediately capture the interest of your reader - the hero in this three act drama.

 

Introduce the problem - relate to the reader and explain product –

this is the part where the hero's main conflict and all that is at stake to him are stated.

... Do you understand why marketing gurus constantly say, "Only the long sales letter will work!" - that is simply because by setting out the long sales letter, you would have told a complete and compelling story of your product.

Believe me, this works!

 

STEP 7 - It’s All A Matter Of Style

 

Excerpts:

I once had a conversation with a gentleman that went something like this:

Mr. X: Let me tell you the story of Adam. His father, Steven was looking after him. He was really a very nice guy but was born with deformities.  He grew up in an unhappy home and his father used to abuse him. He ended up going to jail you know.

Now, I was confused. There were many thoughts going through my mind:

1.    Was Adam a nice guy but born with deformities?

2.    Was Steven a nice guy but born with deformities?

3.    Did Adam grow up in an unhappy home where Steven used to abuse him?

4.    Did Steven grow up in an unhappy home where Adam's grandfather abused Steven?

5.    And really, who ended up going to jail - the grandfather, Steven or Adam?

 

With this step you will learn to have your own style of storytelling which will appeal to your audience and engage them in your great story.

 

Here's what people are saying about

How To Tell A Great Story

Whether writing nonfiction or delivering a speech, stories make your point memorable. Audiences love stories.   Dan Poynter, The Self-Publishing Manual. http://ParaPublishing.com

 

Thank you so much ... I really appreciate it. I love your work and I am so happy that I bought it [How To Tell A Great Story (9th Edition)].   Enjoy your day! Kelly ---------------------------------------------------- Bouchard International www.bouchardinternational.com kelly@bouchardinternational.com 905-336-7676 -- phone 905-332-0344 -- fax

 

Whether you're a dentist, sales person, professional speaker, or corporate CEO... telling powerful, compelling stories will make you a people-magnet overnight!   I highly recommend her program!!" - Len Foley, best-selling author of "Sales Without the Sucker Punch!" http://21stcenturysalestraining.com

 

Her section on character profiling is ... worth the price of the ebook ...   Rajen Devadason, CFP CEO RD WealthCreation Sdn Bhd and publisher of the free personal development ezine GET BETTER (www.RajenDevadason.com)

 

Aneeta’s e-learning course on story telling certainly provides the ‘bolts and nuts ‘ of a very structured and practical platform on which one can build his/her own story telling skills. With this enhanced ability, one can certainly explore newer vistas of growth in one’s personal endeavours.   Sarjit Singh PhD Professional Trainer/Story Teller www.elpd.com.my

 

Wow, you're book really taught me a lot about the art of storytelling.   Michael Rasmussen Free Advertising Forum http://www.FreeAdvertisingForum.com

 

 

"The most detailed, logical, and literary analysis of how to create a memorable story yet. I was fascinated."   -- Joe Vitale, author of way too many books to list here, www.mrfire.com

 

 

I'll help you decide what story to tell, based
on your hobbies, interests, and experience ...

 

... Then, I'll teach you how to tell the story well -- using
the SAME strategies I've used every single time.

 

I think it's important to point out that this is NOT a cookie cutter system.

 

Instead, my system carefully guides you through each step of building a story that you're passionate about...

 

 

Hello again,   How ready and immediate you are in answering; unusual in this day and age: I am delighted and thankful again. More than your readiness to answer was your readiness to help me. Although, I know nothing of your program, I'm beginning to know you and your willingness to satisfy a (another unusual feat today) customer.   … Please accept my sincerity when I say how grateful I am of the time and effort …   I can now see the massive amount of time and work to put the entire ebook - hands-on   Your satisfied customer, Virginia Rester