A mighty property development is going on in Nigeria. Branded, the Malaysian Gardens, the development is a $600million housing project that is being executed by a Malaysian company in Abuja.

 

The project involves the building of 14,085 housing units on 510 hectares of land. The first phase of 7,000 units will be completed in 24 months. The Malaysian company is developing the estate in collaboration with Nigeria’s Federal Capital Territory.

 

Nigeria’s president, Chief Olusegun Obasanjo recently inaugurated the project saying the provision of affordable housing is still a challenge for developing countries. He urged the contractors to do a good job. CEO of the Malaysian company, Mr. James Wong Po Kwan promised the job would be completed in four years.

  

What is the brand in you?

 

Do you know that a communications tool you use to build your personal brand is storytelling? And that personal branding can help to promote your services and achieve great results in business and even in marriage? Now take this:

 

When a woman desire’s to marry a man, it is more than a physical thing. It is a deep seated feeling that comes from inside her and is expressed on the outside in a romantic relationship. But in many cases their love turns sour and there is no marriage. If you want to know how to avoid it and get Mr. Right, find out in my book. 

 

If a single women who wants to marry does not brand her self, she is the last person who is serious about marriage. At that position, no man can see her. Are you a bride? What is the brand in you? Or are you just an ordinary person without identity? Branding yourself is the better option. Why?

 

One: It improves your credibility, visibility and chances of getting a husband because you have packaged yourself as per the needs of the market.

 

Two: Branding makes you unique. It helps you to stand out from the crowd and to add value to a suitor. It brings out the unique selling points in you which can attract and keep suitors.

 

Three: Branding gives you an identity. It transforms the qualities and assets in you into a marketable product.

 

Four: Branding helps you to tell a good story about yourself.

 

Five: It makes you more marketable and helps you to adjust quickly to changes in the marketplace. It also helps you to command premium attention. There are so many reasons to brand you but these five are the key.

 

If you are single, what will give you the edge over other women in the marriage market is branding. You are wondering how to brand yourself? We shall discuss this in the next edition of the Great Storytelling Network. Before we get there, consider the 10 practical steps you can take to put your brand to action and get a husband quick. I call it The 10 Steps Action Programme.

 

1.      Get his attention

2.      Show him you care

3.      Enter his life and minister to his needs

4.      Offer solutions, do not be a problem.

5.      Put your strength to action.

6.      Make him experience your content

7.      Put your talent and gifts to work for him.

8.      Be part of him, do not dominate him.

9.      Partner with him. Be his helpmate

10.     Complement his life, job, career or business

 

When you take these steps as you search for a husband, you will fully understand why you have to brand yourself. If you are not branded, you cannot get the attention of suitors.

 

If you have not been able to get a husband, stop blaming spiritual forces, your relations, friends or the economy. Have you checked yourself? You could be the person spoiling your chances without knowing it. You may have done so by making yourself a commodity. That means you have no identity, no USP that can attract suitors.

 

The latest market news is that as challenges increase in working and living, men are looking for branded women to marry. Being branded assures them that such women are credible and have quality. But most brides the men see are commodities. And such women even want branded husbands.

 

Women can say openly what they want in Mr. Right. Men hardly do so. They keep it to themselves as they search for wives. That is their style. They know if they speak, women within their reach will begin to pretend just to get a husband. Not all men are branded though. But why should they be so when they are the buyers in this market?  It is the product that should be branded not the buyer. Case established.

 

This is where successful and professional women loaded with cash and assets get it all wrong. They think their wealth, sophistication, celebrity status and connections can pull in husbands. These factors can no longer do this for reasons we will discuss later. Any woman who does not manage her success sensibly and with humility may remain single. There are many of such successful women around who are still wondering, “What did I do wrong?” Now, you know why.

 

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