ROI in storytelling ROI is generally defined as ‘Return on Investment’ and almost always concerns ideas of business and finance. Let me put a slant on this for you - have you ever wondered about how much ‘return’ you would get if you invested in acquiring knowledge from storytelling? Imagine having a wealth of stories to give examples when you are tying to explain something complicated? Imagine r...

iPause - Take a Break Before You Break Down by Aneeta Sundararaj and Rohi Shetty "How beautiful it is to do nothing, and then rest afterward." ~Spanish proverb You are in trouble. Your back is aching; so are your shoulders and wrists. Your mouth is filled with painful ulcers. You feel mentally drained and emotionally numb and you can't remember the last time you didn't feel stressed. But you can...

The ‘Delete’ Button and a Writer Writer 1: I received an email from X. She said she’d read this blog post of a man who thinks one of my books is horrible. Writer 2: Oh. What were his exact words? Writer 1: I don’t remember the exact words. Don’t make me go back and read them. Please, I beg you. Writer 2: But who is he? Writer 1: Actually, I don’t know anything about him. *** For anyone who h...

Making the Most of Your Website [This article is an excerpt from Website Makeover] You’ve done the research, found a niche market and created a product that your customers would like to buy. However, sales remain sluggish. You wonder if setting up a website will solve your problems. The options listed below give you an idea of how to make the most of your website. To make more sense of the optio...

What Makes a Good Story? Successful storytellers have a variety of opinions about what makes a good story. Keep in mind that not everyone will love, or even like, our story. Not everyone will love, or even like, us as storytellers. I will attempt, however, to discuss what I feel creates a good story that is strong and that most listeners do enjoy and remember — the true test. A good story is one...

What Makes Storytelling Artistic There are some ideas about storytelling that have concerned me for quite some time. Those ideas are “…the power of storytelling lies with the story itself, and not the storyteller, dramatics, or any of the trappings of theater” and “A good story is a work of art all by itself.” Yes, “A good story is a work of art all by itself.” and I contend that work of art is ...

What’s in a Name? Giving Birth to Your Characters So you’ve got your plot outlined, a title lined up and the research is done. You’re ready to start writing your novel. But wait. Now comes the fun part: creating names for your characters. One of the best things about being a writer—besides the innate ability to create imaginary worlds—is giving birth to a character and then bestowing a name upon ...

What Is Your Point? What is your point? What do you do if you don’t know? Why does it matter? It is important for every writer to know their point because the writer is in charge of the reader’s experience. If the writer doesn’t know the point then the reader surely won’t. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can...

What Is The Easter In Your Business? Easter day is coming, Sunday March 27, and Christians worldwide are warming up to celebrate the death and resurrection of our Lord Jesus Christ, a great sacrifice for humanity.  What about you and your business? Is there anything the market can celebrate about any great sacrifice you have made for yours employees, customers, partners, colleagues, friends, reg...